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The brand will promote its mouthwash products at the festival.
July 29, 2026
By: Lianna Albrizio
After serving as the official Mouthwash Sponsor of The Governors Ball earlier this summer, Listerine is bringing the final stop of its Swish Tour to Lollapalooza in Chicago on Thursday, July 30 to Sunday, Aug. 2.
The brand will invite music lovers to sample its range of “mouthwash intensities” including new Extra Mild and the brand’s classic Intense.
From interactive swish booths and a silent disco to product sampling and branded swag, guests can explore their preferred intensity, pair it with a curated playlist and discover the clean that fits their vibe, according to the brand.
Read about the brand’s New Year’s campaign for 2025 here.
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